{"product_id":"kerastase-genesis-serum-fortifiant","title":"Kérastase Genesis Sérum Fortifiant","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDETAILS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA daily fortifying scalp serum designed to strengthen weakened hair and help reduce breakage caused by brushing and daily stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis lightweight, fast-absorbing formula targets the scalp to reinforce the hair fiber at the root, helping improve resistance over time while maintaining a non-greasy, comfortable finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eBENEFITS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eROOT STRENGTHENING —\u003c\/strong\u003e Helps reinforce hair at the scalp level for improved resilience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eANTI-BREAKAGE ACTION —\u003c\/strong\u003e Helps reduce breakage from brushing and daily styling stress.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eLIGHTWEIGHT COMFORT —\u003c\/strong\u003e Absorbs quickly without residue or heaviness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFIBER SUPPORT —\u003c\/strong\u003e Helps improve the look and feel of weakened hair over time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eDAILY USE FORMULA —\u003c\/strong\u003e Designed for consistent, leave-in application.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHOW TO USE\u003c\/span\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eApply directly to the scalp on towel-dried or dry hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSection hair for even distribution.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eMassage gently with fingertips.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDo not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eUse daily for best results.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003ePAIR WITH\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFor a stronger, more resilient hair fiber and reduced hair fall due to breakage, pair with:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003ca href=\"https:\/\/bdbstudio.com\/products\/kerastase-genesis-bain-hydra-fortifiant\" target=\"_blank\" title=\"Genesis Bain Hydra-Fortifiant Shampoo\" style=\"color: rgb(0, 0, 0);\" rel=\"noopener\"\u003e\u003cstrong\u003eGenesis Bain Hydra-Fortifiant Shampoo\u003c\/strong\u003e\u003c\/a\u003e for gentle cleansing and scalp refresh.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003ca href=\"https:\/\/bdbstudio.com\/products\/kerastase-genesis-fondant-renforcateur\" target=\"_blank\" title=\"Genesis Fondant Renforçateur Conditioner\" style=\"color: rgb(0, 0, 0);\" rel=\"noopener\"\u003e\u003cstrong\u003eGenesis Fondant Renforçateur Conditioner\u003c\/strong\u003e\u003c\/a\u003e for lightweight strengthening and detangling.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003ca href=\"https:\/\/bdbstudio.com\/products\/kerastase-genesis-defense-thermique\" target=\"_blank\" title=\"Genesis Défense Thermique Blow-Dry Primer\" style=\"color: rgb(0, 0, 0);\" rel=\"noopener\"\u003e\u003cstrong\u003eGenesis Défense Thermique Blow-Dry Primer\u003c\/strong\u003e\u003c\/a\u003e for heat protection and styling support.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eCreate a complete strengthening routine that helps reduce breakage, reinforce the hair fiber, and support healthier-looking, more resilient hair over time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45139752976630,"sku":"","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6296\/9334\/files\/kerastase-genesis-serum-fortifiant-scalp-serum-90ml.png?v=1782010646","url":"https:\/\/bdbstudio.com\/products\/kerastase-genesis-serum-fortifiant","provider":"THE \/ STUDIO","version":"1.0","type":"link"}