THE/STUDIO EDIT

Blonde Preservation

Blonde care selected to preserve brightness, soften the look of brassiness, support shine, and care for highlighted or lightened hair.

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THE/STUDIO GUIDE

Start with what your blonde needs most.

Blonde, highlighted, platinum, and silver hair can need very different care. Find the description that sounds most like your hair, then start with the routine designed to keep it bright, soft, and beautifully maintained.

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DRY + LIGHTENED

Kérastase Blond Absolu

For highlighted or lightened hair that needs brightness without sacrificing softness. Start here when dryness, damage, and maintaining a luminous blonde are all part of the concern.

Explore Kérastase Blond Absolu

BRASSY + HIGHLIGHTED

Oribe Bright Blonde

For blonde and highlighted hair that needs help maintaining a clearer, brighter tone while keeping the hair polished and cared for between color appointments.

Explore Oribe Bright Blonde

PLATINUM + SILVER

Oribe Silverati

For very light blonde, platinum, silver, or gray hair that develops unwanted yellow tones. Start here for targeted tone maintenance with softness and shine in mind.

Explore Oribe Silverati

Build Your Routine

Cleanse

Choose your everyday cleanser based on the hair's condition, then use purple or brightening shampoo only as often as your tone actually needs it.

Condition

Lightened hair often needs added softness and moisture. Match the richness of your conditioner to your hair density and level of dryness.

Tone + Treat

Use purple care when unwanted warmth appears and alternate with nourishing or repairing treatments so tone correction does not become the entire routine.

Protect

Protect lightened hair from heat and everyday exposure with a leave-in or serum suited to your routine, especially when styling frequently.

From The/Studio

Blonde hair does not need purple shampoo at every wash. We look first at the tone you want to maintain, then at the condition of the hair underneath. Brassiness may need targeted toning, while dryness and damage need moisture, repair, and protection. The best blonde routine keeps the color looking beautiful without forgetting the health and feel of the hair itself.