DETAILS
A densifying shampoo designed for the Genesis Homme system that gently cleanses while enhancing the appearance of fuller, thicker-looking hair.
Bain de Masse Épaississant creates a lightweight yet effective foundation for styling, helping hair feel more substantial, structured, and resilient without heaviness.
It is the first step in a grooming routine built to amplify density and improve the overall look of body and control.
BENEFITS
- DENSITY BOOST — Helps create the appearance of thicker, fuller hair.
- LIGHTWEIGHT CLEANSING — Cleanses without weighing hair down or leaving residue.
- FIBER BODY — Enhances the feel of structure and substance in the hair.
- GROOMING PREP — Creates an ideal base for styling and finishing products.
- SOFT CLEAN FINISH — Leaves hair clean, fresh, and naturally touchable.
HOW TO USE
- Apply to wet hair.
- Massage gently into scalp and lengths to activate cleansing.
- Rinse thoroughly.
- Repeat if needed for a more thorough cleanse.
PAIR WITH
For a complete densifying grooming system, pair with:
- Kérastase Genesis Homme Spray de Force Épaississant for instant root lift and visible density during styling.
- Kérastase Genesis Homme Cire d'Epaisseur Texturisante for flexible texture, definition, and controlled styling with fuller-looking finish.
Create a complete Genesis Homme routine that builds density from cleanse to style, enhancing body, structure, and long-lasting fullness.

