Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. A curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends. Reveal hair’s supernatural strength.
BENEFITS:
- Improves the tensile strength and elasticity of each hair strand
- Forms a scaffold around each hair fiber to protect from external aggressors
- Gently cleanses hair without drying or stripping
- Prevents breakage and hair fall caused by brushing and styling, encouraging length over time
- Reinforces and strengthens fragile hair from the inside out
• Hair is 2.9x more elastic and 133% stronger.*
* Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.
HOW TO USE:
Lather, Indulge, Rinse. Follow up with Hair Alchemy Conditioner and Hair Alchemy treatment serum.